Bibiana Sierra

My name is Bibiana Sierra, Colombian, and have been living in Hamburg, Germany for more than 2 years. I have a solid background in international business development with experience in different fields of digital marketing in the technology and innovation industries.
I love to travel, that's why the last 4 years in Colombia, I developed a tourism initiative focused on the weaknesses that my country has in an international market, giving the tourist more than a trip, an experience where they could achieve the perfect mix between enjoying the local culture and access to hospitality services. Thanks to this experience, I discovered a deep passion for territorial projects in rural and urban contexts that try to create dynamic territories and connect social and environmental capital to empower local areas.
Open City has allowed me to develop practices and projects to turn them into social promotion and inclusion in the territory through community empowerment and educational transformation.